Entertainment

Nigerian Artists Hit Record-Breaking Spotify Royalties in 2023

What you need to know more about

  • Notably, the number of artists earning over 10 million NGN in royalties has quadrupled since 2018, indicating a democratization of success within the industry.
  • Featuring Selena Gomez made history as the first Afrobeats song to surpass 1 billion Spotify streams, epitomizing the growing exportation of Nigerian music.

Spotify’s latest report reveals a staggering surge in royalties earned by Nigerian artists, surpassing 25 billion NGN in 2023 alone. This exponential growth, doubling from the previous year and skyrocketing by 2,500% since 2017, underscores the remarkable success of Nigeria’s music industry on the global stage.

Key highlights from Spotify’s Loud & Clear Report showcase the profound impact of streaming on Nigerian artists’ earnings and exposure. Notably, the number of artists earning over 10 million NGN in royalties has quadrupled since 2018, indicating a democratization of success within the industry. Furthermore, independent artists and labels have claimed over half of these royalties, reflecting the platform’s ability to empower creators across all levels.

In 2023, Spotify listeners discovered Nigerian talent nearly 950 million times, with Nigerian artists dominating over 80% of the country’s daily top 50 chart. Additionally, the platform’s editorial playlists featured over 1,400 Nigerian artists, amplifying their reach and influence on a global scale.

Jocelyne Muhutu-Remy, Spotify’s Managing Director for Sub-Saharan Africa, attributes this unprecedented growth to the exceptional talent and universal appeal of Nigerian artists. Emphasizing Spotify’s commitment to supporting African creators, Muhutu-Remy affirms the platform’s dedication to nurturing the Nigerian music revolution and fostering sustainable careers for African artists.

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The milestone moment arrived in 2023 when Rema’s ‘Calm Down’ featuring Selena Gomez made history as the first Afrobeats song to surpass 1 billion Spotify streams, epitomizing the growing exportation of Nigerian music

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