How Rich Is Post Malone? Everything We Know About How He Amassed His Fortune

What you need to know more about

  • His interest in music began at a young age, and he started learning to play the guitar and producing music during his teenage years.
  • His rapid rise to fame in the music industry has not only established him as one of the foremost artists of his era but has also led to significant financial prosperity.

Post Malone has established a formidable empire. His capacity to adjust and broaden his revenue sources highlights his entrepreneurial flair and financial acuity.


  •  Post Malone’s net worth is estimated at $50 million, with ongoing success expected to increase his wealth.
  •  Post Malone’s rise to stardom was propelled by hits like “White Iverson,” “Rockstar,” and “Sunflower.”
  •  Post Malone’s lucrative concert tours have earned him nearly $300 million, with plans for more tours in 2024.

Post Malone, originally named Austin Richard Post, is a 28-year-old American rapper, singer, and songwriter known for his plethora of facial tattoos and his distinct fusion of hip-hop, pop, and rock genres. His rapid rise to fame in the music industry has not only established him as one of the foremost artists of his era but has also led to significant financial prosperity.

Through successful albums, chart-topping singles, sold-out concerts, lucrative endorsement deals, and a variety of business ventures, Post Malone has amassed a substantial fortune.

His net worth is estimated to be around $50 million, and with his ongoing success, it’s likely that his wealth will continue to expand, despite his penchant for unconventional expenditures.

10 Post Malone’s Early Life And Musical Beginnings

Post Malone has always had an eclectic style, both personally and musically

  • Post Malone started playing guitar when he was a teen

Post Malone was born in Syracuse, New York, and raised in Grapevine, Texas. His interest in music began at a young age, and he started learning to play the guitar and producing music during his teenage years. His eclectic musical taste, which ranged from hip-hop to rock and country, greatly influenced his musical style.

9 Post Malone’s Breakthrough Song

Debut single “White Iverson”

  • Post Malone debuted himself to the world professionally in 2015

Post Malone’s breakthrough came in 2015, when he released his debut single, “White Iverson,” on SoundCloud. The song quickly gained attention and became a viral sensation, catapulting him to fame almost overnight.

“White Iverson” showcased Post Malone’s unique sound, blending rap lyrics with melodic singing, and garnered millions of views and streams on various platforms.

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8Post Malone’s Stardom And Commercial Success

Post Malone was signed by Republic Records after “White Iverson”

Post Malone launched his debut album in 2016. Following the triumph of “White Iverson,” he inked a deal with Republic Records. In the same year, he unveiled his inaugural studio album, “Stoney,” which boasted hit tracks like “Congratulations” and “Go Flex.” Garnering both critical acclaim and commercial triumph, the album solidified Post Malone’s ascent as a burgeoning star in the music domain.

His sophomore release, “Beerbongs & Bentleys,” hit the shelves in 2018, further cementing his status as a chart-topping sensation. Laden with chart-toppers like “Rockstar” and “Psycho,” the album shattered numerous streaming records and debuted at the pinnacle of the Billboard 200 chart, propelling Post Malone deeper into the mainstream limelight.

Continuing his streak of triumphs, Post Malone dropped his third studio album, “Hollywood’s Bleeding,” in 2019. The album boasted collaborations with esteemed artists such as Travis Scott, Ozzy Osbourne, and Swae Lee and spawned hits like “Sunflower,” further solidifying his position as a dominant force in the music industry.

7Post Malone’s Success Of “Circles”

“Circles” went 9x platinum

Post Malone achieved a remarkable commercial milestone with his track “Circles,” featured on his “Hollywood’s Bleeding” album. The song spent an unprecedented 34 weeks in the Top 10 of the Billboard Hot 100 chart, solidifying its status as one of his most enduring hits.

The enduring popularity of “Circles” significantly bolstered Post Malone’s revenue streams through robust streaming numbers, radio airplay, and music sales.

6Post Malone’s Concert Tours And Live Performances

Post Malone has made nearly $300 million in concert performances

  • Post Malone has headlined six tours to date and has more planned for 2024

The Stoney Tour was Post Malone’s debut headlining tour, named after his first studio album, Stoney. The tour kicked off in September 2017 and took him across North America and Europe.

Post Malone’s second studio album, Beer Bongs & Bentleys, was a massive success, and the subsequent tour was equally triumphant. The tour spanned several legs and covered North America, Europe, Asia, and Oceania. It included multiple sold-out shows at iconic venues and festivals.

The Runaway Tour followed the release of Post Malone’s third album, Hollywood’s Bleeding. This tour was another massive undertaking, with multiple legs taking him across the United States, Europe, and Asia. The Runaway Tour received critical acclaim for its production and stage design.

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Apart from his headline tours, Post Malone has graced the stages of major music festivals such as Coachella, Bonnaroo, and Lollapalooza, drawing massive crowds with his electrifying performances that underscore his versatility as an artist.

In 2018, Post Malone launched his very own music festival, “Posty Fest,” in his hometown of Dallas, Texas. The concert generated an impressive $3.6 million in earnings for Post Malone in 2019 alone. Given his escalating popularity since then, it’s reasonable to assume that his festival earnings have experienced a substantial increase.

Responding to the challenges posed by the COVID-19 pandemic and the resulting restrictions on live events, Post Malone, like many other artists, embraced livestream performances. He participated in virtual concerts and charity livestream events, allowing him to stay connected with his fans during a time when in-person concerts were limited. These ventures likely further boosted his income.

5 Post Malone’s Partnerships With Brands
Post Malone has a variety of companies that he has partnered with

Post Malone has ventured beyond music into the realms of fashion and endorsements, solidifying his influence in popular culture. Notable partnerships include collaborations with Bud Light, Doritos, and Crocs.

His partnership with Bud Light has extended to commercials and performances at their sponsored events, further elevating his presence in the mainstream.

Similarly, his collaboration with Doritos, which included the release of a limited-edition flavor, has contributed to his growing influence on popular culture, showcasing his ability to seamlessly blend music and brand endorsements.

Other brands that Post Malone has partnered with, include:

  • HyperX
  • Arnette
  • Madrinas Coffee
  • Postmates
  • Crocs

These collaborations have not only sold out product for the companies, but have made Post Malone more money as well.

4Post Malone’s Investment In eSports

Post Malone invested in Envy Gaming

In 2021, Post Malone participated in a significant $40 million investment round involving Envy Gaming, an eSports organization renowned for its involvement in popular gaming titles like Call of Duty and Overwatch.

His investment underscores the burgeoning intersection between music and gaming, as he assumed a co-ownership role in the Dallas Empire, an eSports team affiliated with Envy Gaming. This strategic move reflects the surging popularity of eSports and the increasing trend of investments in gaming-related ventures.

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While the specifics of Post Malone’s investment remain undisclosed, he was part of the $40 million investment round in 2021. Gray Television led the investment with a contribution of $28.5 million, while the remainder was divided among Post Malone and two other investors.

Post Malone has ventured into the CBD market with his own line named Shaboink.

Post Malone co-founded Shaboink, a brand initially centered on offering hemp pre-rolls and various CBD-related items, emphasizing quality and responsible usage. His involvement in the CBD industry reflects his interest in cannabis and wellness sectors, both experiencing substantial growth.

The expansion of the Shaboink line to encompass merchandise and gummies, alongside its original offerings of flowers, pre-rolled cigarettes, and vaporizers, has been met with praise, solidifying its position in the market. However, specific earnings from Post Malone’s involvement with Shaboink remain undisclosed.

2Post Malone Makes Wine

Post Malone’s wine brand is Maison No. 9

  • Post Malone made $12 million in his first year of wine sales

Post Malone launched his wine brand, Maison No. 9, in 2020. The brand offers French rosé wine, and Post Malone has been actively promoting it through social media and various marketing initiatives.

Maison No. 9 has received positive reviews, holding its own against competitors. It demonstrates his foray into the beverage industry, a sector that has seen celebrity endorsements and investments from various artists.

In the first two days of release, the wine sold 50,000 bottles. By six months after launch, 500,000 bottles were sold. That was the entire inventory and equated to sales of $12 million for 2020 alone.

What the profits have been in more recent years has not been disclosed.

1Post Malone Investments In Veganism

Post Malone invested in the vegan food company, Actual Veggies

Post Malone’s investment in the vegan company Actual Veggies in 2020 has proved fruitful, with the company raising millions in funding rounds. The decision to invest in a startup offering high-quality food in the rapidly expanding vegan market, valued at over $10 billion and expected to triple in the next decade, seemed like an obvious choice for Post Malone.

While the exact amount of Post Malone’s investment remains undisclosed, his involvement has significantly contributed to the company’s success in securing substantial funding.

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