Entertainment

Title: Ugandan Singer Joins Spotify’s RADAR Program

What you need to know more about

  • In an exclusive interview, the Ugandan artist shared insights into their musical journey and style, describing it as a fusion of personal experiences, gospel roots, and diverse musical influences.
  • This year, the spotlight is on a diverse group of artists reshaping the African music scene, including the newly enrolled Ugandan artist.

A talented Ugandan singer is celebrating a significant achievement after being selected for Spotify’s RADAR Program, known for its role in promoting emerging talents globally.

The initiative has been pivotal in catapulting rising stars onto the international stage, with several African musicians benefiting from its support in the past.

This year, the spotlight is on a diverse group of artists reshaping the African music scene, including the newly enrolled Ugandan artist.

Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, emphasized the importance of this program in discovering and showcasing promising African talent to a global audience.

The Ugandan artist, known for their soulful style and meaningful lyrics, has quickly gained popularity since their debut in 2020.

Their music resonates with audiences across various regions, evident from high streaming numbers in Nigeria, Kenya, the United States, the United Kingdom, and Uganda.

Particularly noteworthy is their track “NANA,” featuring collaborations with African stars like Joeboy, King Promise, and Bien, which has garnered widespread attention and acclaim.

Their listener demographics, predominantly comprising Gen Z and millennials, reflect their ability to connect with diverse audiences.

Another notable artist under the RADAR program is from Nigeria, celebrated for their innovative freestyles and fresh perspectives on street culture and music.

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From Eswatini, a Grammy-winning songwriter, singer, and producer has also caught the attention of global audiences with their soulful melodies and R&B influences.

In an exclusive interview, the Ugandan artist shared insights into their musical journey and style, describing it as a fusion of personal experiences, gospel roots, and diverse musical influences.

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