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Embracing the Vibrancy of Uganda’s Tourism: POATE 2024

What you need to know more about

  • From the 23rd to the 25th of May 2024, this brand-new venue will play host to a vibrant congregation of industry professionals, enthusiasts, and travelers alike.
  • An event set to redefine the narrative of African tourism and inspire a new wave of discovery and adventure.

Nestled in the heart of Africa lies a gem waiting to be explored – Uganda, fondly known as the Pearl of Africa. In its ongoing commitment to showcasing the country’s diverse tourism offerings, the Uganda Tourism Board proudly presents the annual Pearl of Africa Tourism Expo (POATE).

POATE is not just a trade show; it’s an immersive experience that brings together key players and stakeholders in the tourism industry. Through both Business-to-Business and Business-to-Consumer formats, POATE serves as a platform for networking, forging lucrative business deals, and celebrating the rich tapestry of Uganda’s tourism sector.

Excitement abounds as POATE 2024 prepares to make its mark at the magnificent Speke Resort and Convention Centre in Munyonyo, Kampala. From the 23rd to the 25th of May 2024, this brand-new venue will play host to a vibrant congregation of industry professionals, enthusiasts, and travelers alike.

At the heart of POATE’s allure is its ability to seamlessly blend leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. This year’s expo is poised to align with global emerging trends, ensuring that attendees are at the forefront of the industry’s evolution.

Anticipation is high as Uganda opens its doors to welcome 70 esteemed hosted buyers and over 5,000 trade visitors and consumers. Against the backdrop of Kampala’s dynamic energy, POATE 2024 promises to be an unforgettable showcase of Uganda’s natural beauty, cultural heritage, and boundless opportunities for exploration.

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As the countdown begins, all eyes are on Uganda, eagerly awaiting the unveiling of POATE 2024 – an event set to redefine the narrative of African tourism and inspire a new wave of discovery and adventure.

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